Response
The detailed feedback means we are able to better recognise some of the challenges customers in vulnerable circumstances experience helping us to better respond to them on an individual basis. As a result of the research we have completely reviewed and improved our customer communications including letters, flyers and our website to make them simpler, clearer and easier to understand.
Summary
Through in-depth interviews with customers who are elderly, experiencing financial hardship mental or physical health issue we gained real insight into how our services may impact these customers and how we could improve them.